Vanilla Air is planning on entering the Philippine market in the future with flights to Cebu as the Japanese budget carrier expands its reach deeper into Southeast Asia. The airline, which is owned entirely by All Nippon Airways through ANA Holdings, is targeting destinations in the region that are currently not served by its parent company.
The Japanese budget carrier was originally established as AirAsia Japan, a joint venture between Malaysia based AirAsia and ANA of Japan. However, the two companies decided to terminate their partnership in 2013 after less than a year of operation, citing differences in corporate culture. Following the dissolution of the partnership, the carrier became 100 percent owned by ANA and began operating as its low-cost subsidiary.
Based out of Tokyo’s Narita Airport, Vanilla Air now operates with eight 180-seat Airbus A320 aircraft on three Japanese domestic routes and two international routes to Taiwan and Hong Kong. But given the intense competition in the Japanese market, particularly from Tokyo’s Narita Airport, the budget carrier is planning to expand its reach in Asia from a new hub in Taipei, which currently lacks low-cost carriers.
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