Entrepreneurs seeking to launch a western discount carrier say their recipe to woo budget-minded travellers will start with two planes in the summer of 2014.
Canada Jetlines Ltd. describes its proposal to open an ultra low-cost carrier as a strategy to meet demand from bargain hunters turned off by higher fares charged by Air Canada and WestJet Airlines Ltd.
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Jetlines said in a 48-page presentation to prospective investors that it wants to “fill aircraft with passengers with lower airfares, and increase profits from ancillary revenues” such as fees for everything from carry-on luggage to extra charges for roomier seats. Initial plans call for the introduction of two Airbus A319 narrow-body jets next summer in Western Canada, then expanding to a total of 16 planes by early 2017.
Robson Capital Markets Advisory is helping with efforts to attract $1-million in seed money, followed by plans to raise $25-million in financing in co-ordination with Salman Partners Inc. and others. Jetlines’ advisers hope to embark on a further three stages to raise $25-million in each round.
The fledgling carrier’s backers say that having $101-million in syndicated financing will solidify long-term plans. Aviation consultant Jim Scott is the founder and president of Vancouver-based Jetlines. Other members of the five-person executive team include David Solloway, formerly with Oasis Hong Kong Airlines Ltd., which offered service between Vancouver and Hong Kong for less than 10 months, before halting flights in 2008.
Jetlines will face major challenges to carve out a niche in the Western Canadian travel market, said Jacques Kavafian, a former airline industry analyst who shelved ambitious plans in 2011 to sell Canadian holiday packages to Japanese visitors.
But Jetlines said its in a six-page briefing note that its hub at Vancouver International Airport would allow it to pursue what it views as under-served markets in the West. Jetlines noted that its route network would include places such as Vancouver; Nanaimo, B.C.; Red Deer, Alta.; and Saskatoon, to name a few.
The Canadian Transportation Agency said it is reviewing Jetlines’ application for a domestic licence.
Sid Fattedad, a former executive at Canadian Airlines International, serves as chairman of Jetlines’ four-member board of directors.
据《金融邮报》(Financial Post)报道，3名温哥华商人Jim Scott、David Solloway 及 Dix Lawson有意仿效世界上一批超低价航空公司的营运手法，在加拿大设立「加拿大喷射航空公司」(Canada Jetlines Ltd，意译)，推出类似的特廉航班，争取其他航空公司没有照顾到的客源。
根据这批商人最近在推介会上透露出来的资讯，假若成功，公司计划在明年秋季首航，第一阶段专攻加拿大西部航线市场，其後可能拓展到一些受欢迎的国际目的地，包括美国赌城拉斯维加斯(Las Vegas)，及墨西哥度假胜地Cancun及Cabo San Lucas。
但分析家指出，加拿大先前也曾有数家新航空公司打入市场，但成绩参差，只有Porter Airlines依赖多伦多岛(Toronto Island)的稳定客源而得以生存，其馀大多数新公司最後均未能长期支撑下去。另一方面，包机公司Enerjet也有可能打入低价航班市场，而估计现有大型航空公司也会采用一切手段，将新竞争对手挤出市场。