Honest Ed’s

Honest Ed’s is a landmark discount store located in Toronto, Ontario, Canada. It is named for its proprietor, Ed Mirvish, who opened the store in 1948 and oversaw its operations for almost sixty years, until his death in 2007.

Honest Ed’s gained fame for its marketing stunts, including loss leader specials and free turkey giveaways before Christmas and Thanksgiving Day holidays. Mirvish is also famous in Toronto for the birthday parties he threw for himself from 1988 until his death, continued since then as anniversary parties for the store itself. At the street parties, there are free cakes, meals, hot dogs, candy, and giveaways. Crowds of Torontonians turn up with their children, and stand in long lines to receive these handouts. The happening is accompanied by live bands and balloons.

Honest Ed's

Honest Ed's Flyer

Honest Ed's

Honest Ed's

Honest Ed's

Funny Mirror

DVD $0.99

Honest Ed's

Sunglasses 25 cents

1L Milk 50 cents

Padlock 25 cents

Hand Cleansing Gel

Olive Oil Soap $0.99

Macaroni and Cheese Dinner 200g 25 cents

Pantene Shampoo 375ml $2.99